Media-Insert Communications

eWeekEurope: Neon Updates Mainframe Migration Tool

"Neon Enterprise Software has upgraded its tool that allows workloads running on IBM Mainframe to be moved to a cheaper resource."

Read more.

Living in Big Blue’s shadow - Richard Waters, FT.com

"As the Department of Justice gets further along with its investigation into how IBM maintains its dominance of the mainframe market, [Neon Enterprise Software's] Lacy Edwards is certainly someone it will want to talk to." Read more.

Techworld.com - 'System managers in thumbs-up for mainframes: Revenues for big iron set to continue'

By Maxwell Cooter | Techworld
Published: 07:32 GMT, 17 September 09

Who said the mainframe was dead? According to a new report from IDC, nearly half of all mainframe are set to increase their annual spending on mainframes...

Read all about it. The article quotes Lacy Edwards, Neon Enterprise Software's Chairman and Chief Executive Officer.

IBM Tries To Stall Neon's zPrime Mainframe Booster

"IBM is doing its best to block Neon Enterprise Software, a specialist mainframe software maker which has delivered a means to get better value out of IBM mainframes." - Peter Judge. Read his complete article on eweekeurope.

Product Review - iPhone 3G: Smart and cheaper but

The first generation of the iPhone caused quite a buzz towards the end of 2007. Apple fans queued for hours to get one, even though the cost of a handset was quite steep for a phone that did not even have 3G connectivity. What captured people's imagination was the phone's look, feel and usability. Most folk would expect these attributes as well as innovation to apply to anything that comes out of the company's stable. Download EBritain_iPhone-article_Issue3_Nov_08

Product Review: Toshiba Portégé M700

The new Toshiba Portégé M700 is widely acclaimed by industry analysts.Different reviews place it within the top four laptop tablet PCs. CNET Asia, for example, gave it 7.5 out of 10 for its design, features and overall performance. Toshiba has worked hard to add an extra level of usability. “To be able to interact with the PC is going to be a huge benefit" explains Kenneth Chan -Toshiba's product manager for the EMEA region. Download EBritain_Bricks2SmartPhones_2ndissue

‘Father of the Internet’ forecasts mobile future - Nov 2008

Dr. Lawrence Roberts, a co- founder of ARPANET, the predecessor of today’s internet, recently spoke at a conference on how the Internet will look in 10 years time.

Read more by clicking here.

Create better customer and partner relationships

To read my latest posts for BT and Cisco, please visit http://blog.btbroadbandoffice.com/ and visit the BT Cisco Community in BTtradespace.com. My lastest post of 25th February 2008 discusses how you can create better partner and customer relationships. Join the conversation...let's have chat!

How to Get Back Opt-Outs: 7 Steps to Retain More Customers

SUMMARY: Marketers like to focus on statistics that show how many respondents opted into a campaign or how many consumers clicked through an email. But don’t overlook those who opt out.

Read more of my lastest article for MarketingSherpa at http://www.marketingsherpa.com/article.php?ident=30347#

Media-Insert launches The Marketing Leadership Forum on Facebook

Following the removal of The Marketing Leaders' group on Facebook, for which no clear reason has yet been given by Facebook, and which Graham Jarvis legitimately set up on behalf of the online magazine and Community in July 2007 as Editor of The Marketing Leaders (and as a co-founder of the brand and as a principal officer of the Community), he has launched a re-branded version: The Marketing Leadership Forum.

No quarrel with Facebook

Graham has no quarrel with Facebook; this is in no way an attack on Facebook, which is an invaluable and recommended personal and business forum. Nevertheless, he believes that Facebook should consult the Creators of such Facebook groups as The Marketing Leaders before any action to remove any bonafide group (as it was) on the site is taken. This would ensure fairness, and it would prevent any groups from being deleted without reasonable cause or justification.

This would also ensure that any such action as that taken follows the established principles and processes of law, by allowing the Creators to counter any arguments for the closure of a particular Facebook group before it is undertaken. Graham recommends that the Creators should be given a period of notice to allow time for an appeal, or for any requested action to be completed.

A more detailed explanation of why the site was removed has been requested, but it is suspected that it might have something to do with the, as yet, unresolved dispute over the ownership of The Marketing Leaders' intellectual property. He remains hopeful that the issues will soon be resolved between all of the co-founders: David Hood (Community Director and VP of Strategy and Futures - the former Chair of CIMTech, Paul Codd MacDonald of Bipedal Ltd (the Publisher), and himself.

Dedicated to the Marketing Cause

Graham has worked tirelessly for the Chartered Institute of Marketing's Technology group since 2001, becoming Editor of its online newsletter in 2003. This became The Marketing Leaders in February 2006 when the group left the CIM. He has since then continued his role as Editor. Although he has not as such 'moved on' from this role, Graham is now exploring new opportunities with David Hood, other publications and his clients in general. He is therefore optimistic about the New Year of 2008. 

Join The Marketing Leadership Forum

The Marketing Leadership Forum is hosted on Facebook and it was created by Graham. The Forum is totally independent of The Marketing Leaders and of Bipedal Ltd. It is described as being, "A professional discussion forum for people who feel that they are leaders in marketing. It's particularly for those with an interest in the effective strategic implementation of information communications technology for marketing. Posts are welcomed about both B2B and B2C marketing."

If you are a leader in marketing, a thought-leader or industry recognised practitioner, please request to join the group by visiting: http://www.facebook.com/group.php?gid=6758967207. Graham welcomes B2B and B2C professional marketers, and he hopes that Facebook will also support The Marketing Leadership Forum. Social networking is one of the areas he is writing about on behalf of some of his clients, particularly for two popular, highly acclaimed and well established online US marketing magazines.